The Gayme Kickstarter: One Year Later

We have passed our official one year anniversary here at The Gayme. There have some been some highs and some lows on the way. 

We started our journey on Kickstarter as many of you know. Our goal of $2,000 was met in one day and from there we were off. We ended that journey with just over $5,000 in sales, but little did we know that was just the tip of the iceberg.

Now, we were responsible for manufacturing 1,000 copies of The Gayme and delivering it to our first 200 customers. This was no easy task.

"Finally, by January Gayme customers had their copies, but there was a catch. Matt and I had not even seen the finished product."

Working with Ad Magic, the company behind the production of Cards Against Humanity, we were able to order 1,000 copies from a factory in China. Once we submitted all of our files and artwork, everything was out of our control. That was tough for us, both Matt and I (Cam) like to have some control over what we're doing. Now we had to let go of our baby and put it in someone else's hands.

The production time stretched much further than initially expected due to a number of circumstances including a widespread protest by port workers in LA. Meanwhile, our Kickstarter customers, whom we promised would receive their Gaymes, were getting antsy. September became October which then became December. Finally, by January Gayme customers had their copies, but there was a catch. Matt and I had not even seen the finished product.

By the time The Gayme shipped we had no clue what the final product actually looked like until it arrived at our doorsteps. Thankfully, Ad Magic did an amazing job. The product was just as high of a quality as we could have expected. We were actually blown away at how beautiful the box looked. Now, our second big challenge: how the hell were we going to sell these remaining Gaymes?

They have a potpourri of fees that eat into your profit margins, but they also are incredibly organized and efficient. 

Anyone who uses Amazon for fulfillment knows that they are both amazing and terrible at the same time. They have a potpourri of fees that eat into your profit margins, but they also are incredibly organized and efficient. For the remaining 750 copies of The Gayme (we pre-sold some during manufacturing), we essentially had one year to sell them all before the fees ripped apart our profit margins. For background, Amazon charges many fees, but the long term storage fee for products stored at their fulfillment centers over a year is essentially the dagger in the heart. If you have not sold your inventory by then, get ready to pay big bucks.

"I'm not sure we fully understood this when we first started using Amazon's FBA (Fulfillment By Amazon), but we still were obviously trying to sell The Gayme as best as we could."

We started 2015 we a steady trickle of sales, but things really started to pick up when we signed up for Pride events. All in all we did Denver Pride, LA Pride, NYC Pride, and Chicago Market Days in August. Wow, each event was just as fun as the last. We seriously had too much fun. Meeting everyone, trying to sell The Gayme, it was such a rush. Of our four Pride events, I can say that we sold the most copies at Market Days, although we ran out of copies at LA Pride on the first day. I can also say that 3 of 4 events were profitable, very profitable. One of the events we broke even due to the cost of the event, housing, flights etc. I'm sure you can guess which one that is ;)

After Pride we came down from a big high. Literally it was like eating a bag of rainbow sugar and then crashing. We didn't want it to end, but pride was over. In that month, we sold hundreds and hundreds of copies of The Gayme. What was our next move?

This was a crossroads moment for The Gayme. Why? Because we were also starting to run low on inventory. We had to balance between investing in a new stock of Gaymes, and spending money on marketing and events. So we did two things. First, we did a Facebook advertising campaign. I will do an in-depth post about that, suffice to say, it was very successful and I would highly recommend it. We received a very real boost from advertising on Facebook. The second thing we did was start preparing our next order of copies for The Gayme. 

While all of this is going on, we are getting warnings from Amazon about the remaining inventory that in a few months would be charged the 1-year inventory fee... After being cash rich from all of our Pride events, we were now in a position of having to carefully plan our finances. So what happened? As we approach the deadline for our long-term storage fees, it's not an issue because our Gaymes are all but sold out!

What's next for 2016? We ordered our next shipment of Gaymes and are preparing our calendar of events for the year. We made some minor changes to the box and some cards as well, but The Gayme is the same overall. We also have a number of store partnerships that sell The Gayme. Things are looking good for The Gayme and we are excited for 2016!

 

 

The Perfect Gay Gift

We are excited to announce that this holiday season for The Gayme was a tremendous success. With a little help from a Facebook ad (see pic below) we were able quadruple our monthly sales for December. It seems that many people decided to give The Gayme as a gift, which The Gayme team is all about!

Santa Loves The Gayme

The Gayme serves as the perfect gift for anyone LGBT. Perhaps this is why we also saw a huge increase in orders of multiple copies. One for me, one for a friend. Whatever the reason, we are so happy to receive your continued support and we have quite a bit in store for 2016!

The Gayme: What's Next?

After our whirlwind tour around the United States for Pride comes to a close, The Gayme is far from slowing down. Thanks to the knockout success of The Gayme in LA, Denver, NYC, and Chicago, we are down to double digits left of The Gayme. So what's next?

Next Shipment

Our next shipment will be placed later this year to replenish our stock. There will be a few minor changes to the cards as well as the box. The content itself will not change, and if you ordered one of the first 1,000 copies you have an original copy, who knows that could be a collector's item one day. Original copies have the Kickstarter stamp on them.

Expansion Pack?

There have been many questions about an expansion pack for The Gayme. At this time we can't give too much away BUT there may be some substance to the rumors. We are currently working on an expansion pack. Want to play a part in that expansion? Submit your card ideas here, and we may include them!

More Gay Events

We are so grateful to all of the Pride organizers and attendees for embracing The Gayme. At this time we are looking for more potential events that we can participate in later this year. If you know of any events, please email us at contact@thegay.me

Thanks again for all your support! We love you guys!

Cam & Matt

The Gayme @ Chicago Market Days

Sadly, pride is coming to a close around the globe. For us, it was one of the most invigorating months of our lives and we are so excited to do it all again next year. Because we loved it so much, we are taking part in Chicago's Market Days on August 8th and 9th. If you're in the Chicago area, come check us out! We will be selling the last of our first shipment of 1,000 boxes.

Cya there!

The Gayme: SOLD OUT

The month of June is officially over and we are still recuperating from one of the most exhilarating months of our lives. We started Pride month in Los Angeles and sold out of The Gayme in our first day. This was great and our only regret is that we didn't bring more copies!

Next it was off to our home state of Colorado. We were nervous that maybe people had already seen or purchased The Gayme in Colorado because we were at Denver Pridefest in 2014. Not at all! We sold out of our entire stock by the end of the second day.

The weekend after we were off to New York. The Pride festival was only one day so we spent the first couple of days doing "market research" ;) What we didn't expect was for that Sunday to be as successful as it was, we sold over 100 copies in less than five hours, not to mention all of the Gaymer tank tops as well. All in all, it was an amazing month, and we thank everyone who supported and allowed us to travel the country and share our Gayme with you. The feedback was overwhelmingly positive and if we could travel every weekend and do what we did in June, we definitely would!

That being said, we are starting to run low on our inventory, so make sure you get your copy of one of the original shipments. We will be doing one last event at Chicago Market Days in August, and we hope to sell out of everything at this event!

Happy Pride!

Pride Pregayme

June is here, watch means it's gay pride month! As you may already know, The Gayme will be at LA Pride, Denver Pride, and NYC Pride this year so you can get your copy in person. But it might make sense to orders yours before Pride starts.

The Gayme is the perfect for your Pride pregayme (if you are of legal drinking age of course). Take it from one of our Amazon customers,

"Amazing party starter! Going to buy for all my friends."

Still not convinced? Come see us at Pride and see The Gayme for yourself!

Happy Pride 2015!

The Gayme Rules

The Gayme rules can be found on the back of each box. Here's another explanation of the rules and some clarification on the cards.

What are the different types of cards?

Most cards are normal All Play without a title, meaning anytime that a card applies to you, you play.

All Play cards with a title include: QuestionCategories, and Storytime.

Individual & Rule cards refer to the person reading the card.

Trivia cards are for the person sitting directly across from you.

How does The Gayme start?

Any player can start The Gayme by simply picking up a card and reading it. If the group is having some trouble deciding who should go first, the person with the most recent sexual experience can go ahead and take the lead. Once The Gayme has started, you go in a clockwise direction picking up cards.

How do you setup The Gayme?

Setting up The Gayme is simple. Just lay out the cards on a table. You can have one big pile to choose from, or multiple piles, it's your choice. The cards aren't in any order, and the colors don't dictate anything.

The Gayme at Pride

Hi Gaymers, if you were at Colorado pride last year than you most likely bumped into our booth (pictured below). This year we will not only be back at Denver Pridefest, but unlike last year, we will have physical copies of The Gayme to sell.

Camel Works the Booth

Camel Works the Booth

As we prepare for our pride tour this year, we are still waiting to hear back from LA Pride about potentially getting a booth. Nonetheless, we will be at Denver Pride, NYC Pride, and Chicago Market Days. 

If it wasn't for you guys supporting this product, this would not be possible. Thank you so much! And if you're at one of these pride events this year, please come say hi! See you all soon!

 

Tag The Gayme #pregayme

If you are living on the east coast then chances are you have spent a good amount of time inside drinking recently.. We hope that The Gayme has provided some entertainment for you during this dark, cold time (if you live in a warm climate I have nothing to say other than I'm eternally jealous). 

And nothing warms our cold hearts more than seeing pics on instagram, twitter, tumblr, myspace, pinterest, friendster of you guys playing The Gayme. Show us your Gayme moments by tagging us @pregayme or #pregayme

Cheers!

Buying The Gayme Outside of the United States

First and foremost we can't thank everyone enough for your support for The Gayme. We are coming close to selling out half of our inventory after hosting The Gayme on our website for less than one month. We never anticipated this kind of demand for The Gayme, and recently we've been getting a number of questions about shipping The Gayme outside of the US.

If you live outside of the United States and want a copy of The Gayme, you can buy a copy and ship internationally through Amazon

Again, we really appreciate all of the support from all of our customers all over the world. It would be amazing to ship The Gayme to as many countries as possible!

More Preorders: Gaymer Tank Tops

The Gayme is finishing up production and is days from being shipped to the United States for distribution. As soon as it is ready, we will be sending out an announcement to those of you that have already preorderd a copy.

Additionally, a new item has been added for preorder which is the ever popular Gaymer Tank Tops in white and asphalt gray. If you haven't gotten yours yet you can order one here.

More announcements coming soon!

The Gayme Team

Update: The Gayme Is Being Manufactured!

Thank you to everyone for your patience and support. We have had quite an exciting time since our Kickstarter was successfully funded on June 30th. After having an amazing time at Denver's Pridefest, we matched the amount of Gayme boxes sold on our Kickstarter and sold out of our Gaymer tank tops.

We put the order in for 1,000 copies of the Gayme and have secured fulfillment through Amazon. Now we are simply playing the waiting gayme... The estimated delivery is in October at which time we will immediately ship out the boxes so that you can finally get your hands on a copy.

If anything changes, we will let you know. If you'd like you can follow us on twitter @pregayme

Cheers,

The Gayme Team

The First Week of Kickstarter - Goal Met & Surpassed!

It's been a week since we launched our Kickstarter for The Gayme, and we've already met and surpassed our funding goal! Over $2,000 was contributed in the first 12 hours! Over 70 backers have chosen to receive a copy of  The Gayme, and many have already downloaded the printable version. 

On Wednesday May 7, Congressman Jared Polis of Colorado tweeted to The Gayme stating that he had "pre-ordered a copy of The Gayme and was looking forward to playing". 

Even though we have met our goal, we want to continue improving The Gayme if we receive more contributions. If we meet our new stretch goal of $5,000, we will incorporate Create-a-Card cards into the deck - these will allow each Gayme owner to add a personal twist to their gaymeplay!

We still have 50 days to go, so we hope to create more stretch goals and hype as our Kickstart project continues. Cam and I would like to thank everyone who has contributed or supported us so far. Let's put a copy of The Gayme in every household!

It's Official: Our Kickstarter will "kick" off on May 1st!

The time is finally here, starting next Thursday you will be able to order one of the first copies of The Gayme off the Kickstarter website. Our Kickstarter contributors receive an earlybird discount price as well as tons of other cool rewards. Join our GAYMER level and receive a tank top designed by us! Join our FOUNDER level and help us create cards, as well as get your name on the box! If you want to meet us, join the SUGAR DADDY level and Matt or Cam will personally deliver your copy of The Gayme to you!